The Luminary Process
From invisible to unmissable — in 90 days.
A repeatable five-stage system, refined across hundreds of executive content cycles.
01
Discovery
90-min Brand Audit: goals, voice, target audience, existing content, and competitive gaps.
Week 1
02
Strategy
Positioning doc + content pillars + POV framework tailored to your niche and ambition.
Week 2
03
Build
Profile rewrite. First 4 posts drafted. Content calendar set. Approval workflow established.
Week 3–4
04
Publish & Grow
Consistent publishing cadence. Engagement rituals. Weekly momentum check-ins.
Month 2
05
Optimise
Monthly analytics review. Iterate strategy. Identify top-performing formats and double down.
Ongoing